
Doctors love shiny objects. Many of us have ADHD or just old fashioned, ants-in-our-pants hyperactivity.
And doctors care deeply, not just about patients. Doctors pour passion into every shiny object that grabs us.
Social media survives on shiny objects. Media tells us what matters, and doctors are eager to show they care more than everyone else about it.
How the CMA Became Irrelevant
The Canadian Medical Association lost the war of distraction. It used to fight for doctors so that doctors could focus on patients.
The CMA seesawed for years between fighting for docs and pushing progressive politics. Progressives eventually won.
But they grew uncomfortable driving a bus built on profit from MD Management. How could they preach on social issues while owning the largest investment company in Canada, after the big banks?
So CMA sold MD for a few billion dollars. It no longer needs doctors or business or money. CMA can pursue progressive politics to its bleeding heart’s content, without concern for diversity or representation at all.
Fighting for doctors embarrasses the new CMA, for the most part.
How the OMA Can Become Irrelevant
The Ontario Medical Association faces the same battles as the CMA.
The OMA can fight for doctors so that doctors can focus on patients. Or it can throw members’ money at every popular crisis the media flashes in its eyes.
Small cliques of doctors have always rotated microphones to push pet issues in medical politics. Raised voices and red faces insist each New Issue is different. They have fought about everything from nuclear war to conflict in the Middle East, even perfume allergies and cats on planes. They expect everyone else to think and feel as they do.
Strat Plans Are So Boring
Why spend millions on a strategic plan if it is more fun to make one up at every board meeting?
The OMA has a very hard job. Representing doctors is not the hard part.
Several thousand important issues beg for attention. Each big issue has its own lobby group. The OMA needs strict discipline to stick to its own strategic plan and not promote other people’s plans.
Note, this is just in the narrow world of health policy and medical politics. Can the OMA stick to a few strategic issues where it can actually make a difference?
Lately, the OMA seems more interested in popular, non-health-policy issues. It would rather preach about popular politics than focus on helping doctors.
What difference is the OMA trying to make?
Which dial, exactly, is the OMA hoping to move?
How will it know when it has had an impact?
Aside from symbolic gestures aimed at emotional targets, could you please tell your members what you are trying to change and how you will show you changed it?
Resist Distraction
Distraction ranks as one of the biggest threats for any organization.
Peter Lynch coined the term diworsification, in his famous book, One Up on Wall Street. If you are a shoe company, build shoes not satellites. Stick to your knitting. Stay on strategy.
Regular working doctors beg you, OMA, please fight for us so we can focus on patients. Medical politics is not a popularity contest.


