Broken bones mend inside rigid casts. But immobilization causes muscles to shrink and deform, sometimes permanently.
Rigidity and over-protection harms everything: children, plants, muscles and even doctors. Grinding through patients in an artificial monopoly, with never any thought to competition, erodes patient service.
Doctors Must Compete
Nurses give Botox. Naturopaths do blood work. Chiropractors manage musculoskeletal problems.
Pharmacists are becoming clinicians, too. They offer cardiovascular risk assessment, osteoporosis and melanoma screening, flu shots, smoking cessation, home visits and a menu of public health services.
The roster of ‘providers’ grows every year:
- chiropodists
- physiotherapists
- occupational therapists
- massage therapists
- social workers
- psychologists
- midwives
- nurse practitioners
- respiratory techs
- surgical assistants
- nurse endoscopists
- nurse anesthetists
- even paramedics treat minor issues.
Government expands the list of things everyone else can do but seeks to limit doctors’ scope of practice. Government supports other providers assuming medical care but limits doctors’ competitive advantage.
Dentists, lawyers and veterinarians hire assistants to leverage their expertise. Doctors can hire assistants but not to see more patients. Government only pays for patients seen by doctors. Every other professional can expand the services they offer – XRays, stat blood work, biopsies, U/S – except doctors.
Service Erodes
Doctors used to sit at the top of a very short list of providers. Patients needed doctors’ services. So government took over medicine and set fixed prices. But the monopoly undermines doctors’ ability to innovate. Aside from specialized medical care, many patients now find services from allied providers more attractive than what doctors offer.
Rigid pricing, regulation and legislation make it almost impossible for doctors to innovate around patients’ needs or interests. Non-procedural docs are losing market share but cannot change their business model to compete.
Competition improves service and efficiency. Patients get better service when their doctors have to compete to provide care, but regulation almost eliminates it.
Protectionism
In fairness, most doctors do not want to compete. It’s nice owning a piece of shoreline on the only beach in town. Until everyone gives up swimming.
Ironically, doctors need to fight against the monopoly that lets them float through their professional careers without ever worrying about competition, market share or margins.
Politicians cannot touch Medicare, so they undermine it, while doctors rearrange deck chairs.
If doctors truly care about medicine, truly believe that it’s the best for patients, they need to work to dismantle the monopoly. Allow other providers, colleges, regulatory bodies and payment schemes. Open it up. Let it breath.
Protectionist structures suck the vigour out of patient service. It atrophies wrapped inside over-regulation and legislation.
Disruptive Innovation
University-owned mainframe computer services once felt secure in their monopoly. They knew that no one could provide what they had to sell. They knew that puny personal computers could never compete on service or performance. (Article: What is Disruptive Innovation?)
That’s still true. Mainframes do offer space age computing. It’s just that people realized they could get along fine without mainframes.
If doctors do not fight back soon, patients will realize they can get along just fine without most doctors, too.
photo credit: newsfeed.time.com


