Physician On-Call System: Physicians Fight to GET Called

on-call systemSometimes patient volumes swamp the emergency department team.  Most on-call systems work so poorly, they aren’t worth discussing.  Here’s a great on-call system that actually benefits patients.

If being home is more attractive than rushing in to see hordes of waiting patients, your call system will fail.

Most on-call systems pay a few hours’ worth of income to be available, and a small premium for the first few patients seen.  Physicians weigh the costs and benefits, then try very hard to stay home by being hard to reach, debating whether there’s really a need for extra help, etc., etc.

Tipping point

Hospitals often pay non-physician staff double-time.  They pay operating room staff to come in for a case, even if the case gets cancelled.

Expect to pay physicians double what they would otherwise make on a full shift for coming in on-call.  If they get at least as much as they would make on a whole shift, just for showing up, no matter how short they stay, physicians will fight to come in.  All of a sudden, you’ll find the first or second ring answered, even at 0300.  Put everyone on the on-call list and call through the names in order.  After each call, move the top name to the bottom.

Where does the lottery money come from?

At worst, each member contributes to a pool.  Far better, get additional funds from grants, educational stipends, drug studies, hosting conferences, recruitment funding, or government programs.

Again, you need to pay physicians far more than you would expect to build an on-call system that impacts wait-times and actually benefits patients.  Build a fund.

Activate On-Call System

The charge physician, responsible for ED flow at the time of need, must activate the on-call system.  Charge nurses, administration, and fellow physicians take part in the discussion to varying degrees.  If the team can’t manage, they must call for more help.

Unbalanced incentives could create dozens of calls bankrupting the on-call system.  You need to balance the ease of calling for help with incentives for physicians to work harder and stay late.  Paying out un-used funds from the on-call pool to the overnight shifts provides balance.  

What if MDs refuse to activate the on-call system to save the un-used funds for night shift?

Hold physicians accountable for wait time performance each day.  If certain docs always have longer waits, or often activate on-call, schedule more shifts when they work.

Try it.  MDs will fight to get called in with this on-call system.

(photo credit: dartmed.dartmouth.edu)

Grumpy Tech Meets Grumpy Customer – What Do Patients Want?

Virgin-Media-logoMedicare assumes fixing patient problems is crucial, and being nice, less so.  We prefer polite, but don’t believe it’s essential.

Jill Dean, CEO of Brand Biology, gave a presentation “Grumpy Tech Meets Grumpy Customer.  This Can’t End Well … Or Can It” at a recent customer experience conference. (Thank you, Bruce Palmer, for tipping me off to this!)

Check out the 30 min. presentation on YouTube.

Virgin Media sends out technicians to help customers with cable service problems.

Techs arrive at customer’s homes harried and edgy.  Customers call when they have problems; when they are frustrated. Like healthcare, both provider and customer are often frustrated long before they meet.

Virgin tried to figure out what drives client satisfaction:  technical skill or pleasant service.

They asked customers to score service on a scale from +100 (happy customer who would recommend to others) to -100 (unhappy, no recommendation).  They found that when technicians:

Fixed the problem and were friendly and polite, customers scored +74

Fixed the problem and were neutral in tone, customers scored +26

Fixed the problem and were rude, customers scored -44

Did not fix the problem and were friendly and polite, customers scored 0

Did not fix the problem and were neutral in tone, customers scored  -64

Did not fix the problem and were rude, customers scored -87

 Rudely fixing a problem was worse than being nice but not fixing the problem at all.  

No doubt, if “fixing the problem” equals saving life, people prefer having their problem fixed.  However, only a tiny percentage of people seek care for life-threatening problems.  Canadian emergency departments send 89% of patients home without life-threatening diagnoses.

We need to align system incentives so that everyone works to provide great customer service, not just fix problems.  We should aim for every patient to recommend us to their friends.

Medicare Dilemma: Equality or Excellence, But Not Both

Who wants average healthcare?  We want the best for our children and loved ones, not average.  Canadian Medicare can never deliver excellence, because it’s made to deliver equality.

bell-curve

Excellence does not occur by chance.  We design systems to produce and reward excellence.  But, Medicare hates reward based on performance.

Medicare delivers equal pay and equal performance, but not excellence.

Most big healthcare organizations are unionized in Canada.  Unions discriminate on seniority; the longer you work, the more you make.  Volume or quality of work does not change unionized income or job status.

But, we DO discriminate by punishing the very lowest performers.  Gross negligence will get you fired, or sent for remedial training.

So, more accurately, Medicare just refuses to reward excellence.  In fact, Medicare finds distasteful the idea that some perform better than average.

running raceEvery Olympic race has a few speedy people out in front, a pack in the middle, and a few of the slowest at the end.  Medicare denies that bell curves exist; that there’s any race at all.

Excellence requires effort, exposure, and risk.  Why reach for excellence to earn weak kudos from your boss and disdain from colleagues for making them look bad?  Inspiring leaders can squeeze out extra effort, but always backed by the promise of rewards: better pay, better positions, or better intangible benefits.

When we remove the concept of excellence, all measures of excellence, and refuse to reward excellence, we leave nothing for management to lever.  All that’s left is process and structure.  Management defines work that needs to be done and relies on punishment if it’s not done.  Punishment invites union scrutiny.  Performance management gets tried, found difficult, and left undone.

Refusal to reward excellence drives revision to the mean.  Everyone clusters around the average; the bell curve becomes narrow and steep…equal and safe.

When everyone’s performance is average, patients get average care.  Unless we have unlimited budgets, excellence can never show up, except by chance or revolution.

Do we care about excellent patient care, or provider equality?  In times of fiscal restraint, ideologic commitment to equality cheats patients of excellence by offering only average healthcare.

(photo credit: blog.ubc.ca)